January 2026 - Armand Thuillart
Instead of listing all the books I've read or listened to, here’s a few quotes from the ones that changed my life:
“It is literally true that you can succeed best and quickest by helping others to succeed.” — N. Hill
Most products are built on this principle. Take Raycast, which helps you search your files faster, or Cursor, to help you code faster.
That’s why Neap exists, to help people post faster.
“The only way to be indispensable is to be different.” — S. Godin
What marketing is about in 10 words. In every red ocean1, there’s a blue ocean2 waiting to be discovered.
Neap's competitors, direct or indirect, are taking the same path: a post scheduler for all users, for all platforms, for all types of content.
To please everyone, you end up pleasing no one.
“Question everything generally thought to be obvious.” — D. Rams
It needs change when we think it doesn’t. Apple proved this with the iOS and macOS 26 UI3 redesigns (liquid glass) that nobody asked for.
To this day, you still can't group tab-select contacts in iMessage or close all apps at once. The first has been present since 14 years ago in Android 4, and the latter since 8 years ago in Android 9.
UI is the acronym for user interface.